Tag "marketing"

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Cost Effective Promotional Ideas for Your Business

The key to any promotion or marketing strategy is to get customers in your business. However, the more important part is that once you get that customer in your store,

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Marketing Advice for New Businesses

If you are going to make a success of your new business, you have to make marketing a priority. The marketing strategies you employ will determine the success or failure

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Leveraging Psychology to Improve Your Social Media Marketing

Human beings are made up of both a body and a mind. The mind of a human being informs the body to take action such as to make a purchase.

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Measuring the ROI of Your Marketing Programs

Learning how a marketing program affects your revenue and profit is the backbone to measuring your marketing success in small business. Different questions come about such as: “How did this

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Social Media Trends that can Grow Your Business

Small and medium businesses sometimes struggle to compete with large competitors. This is due to many reasons including budgets, human resources, and other factors. Social media, however, has allowed small

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7 Tips to Get the Most Out of Your Social Media Campaigns

Social media has become one of the most powerful ways for SMBs to engage with their current and potential customers. Sites such as Facebook, Twitter, Pinterest, LinkedIn and many others

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Engaging Customers with Video

Video advertising is far different from commercials you produce for marketing purposes. Short videos have become a craze online that everyone participates in, and you must find a way to

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Developing a Social Media Marketing Plan for Your Business

Social media is like a gold mine waiting to be tapped, but unlocking the treasure trove might prove intimidating for small and medium-size business owners who don’t necessarily have a