The Ins and Outs of Creating Your Personal Brand

The Ins and Outs of Creating Your Personal Brand

Brands are more than just a logo. Companies are now often integrating their personal brand message within all of their marketing campaigns. What do people think and feel when they talk about you? Is it positive or negative? Everything your company does becomes part of its personal brand. You ultimately want to employ a methodical and consistent approach to building your brand. Here are a few tips on building a great personal brand for your company.

Project your values.

Be honest about what you’re really about when putting your company out there in the marketplace. Values like integrity and reliability (or any other aspects of your company) will become the foundation for your brand. And make sure employees who use their social media accounts during work time exhibit an attitude that matches your business’s values.

A purpose will help you make decisions today that will set you up for the future. Where do you see your company in five to ten years from now? Nothing is set in stone. You can always change your answer if you want to.

Be genuine with your branding.

The number one commandment of branding should be “don’t be fake.” Many people think branding is about creating an image for the outside world. Branding is actually about authentically knowing who you are and using that knowledge to build your brand.

Your branding should have passion.

People love passion. When you’re excited about your product, other people will find it contagious. This is going to help you in the dark times when things aren’t working out the way you want. If you’re having trouble finding passion, think back to when you were a kid and dreaming about what you wanted to do with your life.

Build you brand by sharing things of value to your network.

It’s building credibility by sharing your knowledge and expertise with others. Branding doesn’t have to be about big promotions and selling. It could also really about giving. Social media networks are great places to give back. Quora and LinkedIn work well for B2B expertise, while Youtube is a great channel for sharing B2C tips.

Go for quality over quantity.

Some companies will try to put out as many videos, social media content and blog posts as possible. They’re looking for volume to blanket the marketplace. That’s not what you want to do for building a brand. Every company should use their limited resources towards building something of quality. Too many low-quality posts will start detracting from your brand rather than adding value to it. Slow and steady wins the branding race.

Don’t try to be everything for everyone.

You should focus on becoming selectively famous instead of being more broadly known. Branding is not reaching out to everybody within earshot. It’s about reaching those people in your primary audience to let them know who you are. Focus on your unique value proposition and tailor your messages to only those people who need to know.Watch Full Movie Online Streaming Online and Download

Bridge the online to bricks and mortar branding gap.

Include real-world relationships in your online branding. Personal branding is not just about putting stuff out on the web. You want to make sure you’re building a brand by taking real world activities and translating them into the virtual world. Solely building a brand on the Internet is not going to be as effective.

What five or six words would people use to describe your business?

Ask your customers to list some words to describe your business. You can also create a list yourself at the same time. Comparing the two lists will help you see if your perception of the company is on target. And don’t worry if you don’t like the way that the way that they sound. You can always work on your business to change the words used to describe your business. These words are not permanent. They will evolve and changes as you execute your branding plan.

Don’t go it alone when you’re building your personal brand online. You want to have the best people behind you so that they’re building your brand in an effective manner. Businesses should check in on a regular basis to see how well their brand reflects their core values. Once you get used to incorporating feedback, your marketing plan will begin to reflect the core values of your brand. The ultimate goal of marketing is to get people to understand your brand and want to interact with you.

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SMBReviews is committed to providing small and mid-sized business owners with the information and resources they need to select the best service or product for their company.

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