4 Strategies to Amplify Your Social Media Dominance

Social media is one of the top ways that small and mid-size businesses flourish against the big leagues. Today, it’s all about connecting with your target audience by being interactive. The true customer experience is in bridging the gap between consumer and producer. While big corporations have the capital to maximize their resources, a small business still utilizes creativity and personal experience to create a niche for themselves and their supporters. Here’s how you can get a leg up on your competitors with a great social media plan.

Make Sure You Have Fresh and Regular Content

Content is the backbone of social media. All the tweeting in the world goes for naught if you don’t have value to give to your followers. How much content do you have in your reserves? You should aim for a week’s worth of content and know how to break things up on social media. One of the best things you can do is create a calendar of sorts to help you distribute your content at a set period. Remember, it’s a social media’s primary goal is interaction.

Your content should include not only things correlating to your brand, but current events in the same niche. You want to make things interesting and clue your followers into popular or out of the box happenings in the industry. This will help you standout from the large industries whose main objective lies in strictly the bottom line.

Correct Your Social Media Mistakes

Not everything goes smoothly running a business. Since you are a small or mid-sized business, customer service is everything. It can literally make or break your company. How you respond to customer inquiries or requests have a profound impact in the integrity of your company. You don’t have the luxury of hiring a full PR team to clean up your act in case of any mishaps. A solid app to use to help you correct these past mistakes is Clear. Sure, not every customer experience is going to be positive, but you need to get rid of things that will taint your future. Right now, you’ll be able to go through your not so positive tweets. Later, this will include blog posts and even images.

It’s important to remove these kinds of posts because someone can use it in a review or place it on a site to demerit your brand. Taking extra care of these will help you create a better online reputation. A customer complaint holds more weight because you’re a small business competiting with a higher power. Leave no doubt in a prospect’s mind by getting good reviews on sites such as Yelp and FourSquare to show you’re an authority in your niche.

Automate Your Brand When Necessary

The phrase “Time is money” certainly comes to mind especially in online business. Everything moves so quickly that you need a way to regularly schedule tweets in advance. Using a tool like Hootsuite will help you schedule your tweets and make sure you send them out at different times to cover your demographics. Also, it’s wise to pick great images that complement your content so you have a better chance of getting favorites, follows, and shares. Make sure your visuals are shareable across all social media platforms you intend to target.

This is very powerful because the larger brands have quality automation services available. You can do this on a smaller scale to focus on more of the interaction aspect of social media – the forgotten element. Also, it serves you well to find an app such as LikeHack to help curate your content. These timesavers really come in handy to make social media management more effective. By applying these tactics, you’ll definitely stay ahead of your peers and really become a true authority in your small niche. Also, you’ll ensure that you have the time to know your base and maybe even push those people away from the big leagues.

Learn from Social Media Leaders

One of the best ways to gauge a following on social media is looking at powerful influencers. This doesn’t necessarily mean the Fortune 500 companies. There are powerful influences that are entrepeneurs with a great following based off one small niche. Follow them, tweet them, and even measure their actions. Topsy is a great resource to use to find data analytics on each user.

You can search through your competitors’ tweets and learn different trends from retweets, replies, and more. Additionally, you can see the top links from the past day. This can indirectly help you come up with more relevant content to post on your own social media page.

Having thorough data analysis on your side gives you an edge because you can see the strengths and weaknesses of your closest rivals as well as the big names. This is a great way to not only see where you stand in the market, but exploit any openings to gain a higher following.

It takes work to build this kind of platform, but the right mental fortitude will help you achieve your goal of staying ahead of the competition.

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