Improving Your Ecommerce Website

Improving Your Ecommerce Website

Are you earning all you planned from your ecommerce website? Many online retailers find that tweaking their pages for small changes can yield large increases in conversions and revenue. Consider these tips for improving your ecommerce website.

9 Improvements for Ecommerce Websites

1. Create a Sales Funnel in Google Website Optimizer.

Build a sales funnel in Google Website Optimizer with measured goals at each step of the way. This will provide you with insights about where you lose customers in the process. You will also be able to track customer behavior by source, which may help you make better use of your advertising budget.

2. Respond to Feedback.

If customers report an issue with your website, consider making corrections as soon as possible. While you do not want to change your pages to suit the whim of every visitor, feedback often reveals problems you did not know existed. Your timely attention to these issues will show customers you care.

3. Clean up the clutter.

Sometimes visitors do not follow through and covert because they are confused about how to proceed. Placing a lot of white space around action buttons may make it easier for buyers to see them and take action.

4. Link to FAQ.

If prospects have questions they need answered, they may not purchase. Providing easy access to an FAQ page throughout the checkout process can help improve your conversions.

5. Provide High Quality Photos.

The better your photos, the better your product appears to be. Professional photos display your offerings at their best, which gives potential buyers confidence in your quality.

6. Display Contact Information.

Even when customers will conduct their transactions entirely online, they like the reassurance that they could call you instead. When it is difficult to find your contact information, some prospects will suspect you have something to hide.

7. Incorporate Social Media Share Buttons.

Customers who get a great deal from you may want to share their find with their friends and followers. Consider adding social media share buttons at the end of the sales process to allow customers to expand your reach for you.

8. Run Split Tests to Improve Conversions.

To run a split test, you must first create two similar web pages. You can then use Google Website Optimizer to alternate which page is shown to site visitors. Once you have enough visitors to be relevant, you will see which page performs better.

9. Create Bundled Offers.

Many customers seek out the lowest price online. However, bundled packages and bonus offerings make it a little less clear which item is the best value for comparison shoppers. Run some tests to see if you can create a package deal that looks more attractive to your prospects than your competitors stand-alone, low-balled item.

Testing and tweaking will help you perfect your website for your ideal customer. Stay attentive to the customer’s needs and improving your ecommerce website and you will enjoy higher conversions and online revenue.

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SMB Reviews
SMB Reviews 473 posts

SMBReviews is committed to providing small and mid-sized business owners with the information and resources they need to select the best service or product for their company.

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