Direct Your Web Site to a Directory

By Brian Chmielewski

The most pervasive search tool on the Internet is the directory. Under
standing the differences be tween search engines and directories is
essential to your online marketing strategy.

The most obvious way that directories distinguish themselves is through
the amount of information that they accept during the submission
process. In fact, submission forms are considerably longer for
directories, allowing your personalized descriptions, company name,
keywords, contact information and more to be entered, along with your
URL and e-mail address, into a category of your choosing. In essence,
directories are full of these categorical submissions (listings), which
they turn into a hierarchy. To be located properly, you should list your
site in the most appropriate category at the directory. For those who
feel that their site’s topic is not recognized by existing categories,
most directories also provide a space to add a new one. To see what a
directory’s submission page looks like, visit the registration page at
http://www. stpt. com/gen eral/sub mit.html.

Another major difference between search engines and directories is that
directories do not utilize scouts ó i.e. robots, spiders, etc. ó to
gather web site information for their database. All directories rely on
humans for their listings. For this reason, your URL will not appear at
any directory unless it has been manually submitted. Like wise, humans
review sites that are submitted to directories, causing a longer delay
for your site to be indexed in their database.

The following are things to consider when listing your site with a

Since each directory has a unique categorization scheme and
particular rules, you must treat each directory individually.

Relevancy in directories is based upon your keywords and the words
that are found in the description that is initially submitted.
Don’t try to fool directories with repeated keywords or words that
are inappropriate for your service or product. Chances are that you
will be caught, rendering your submission useless.

Spend the extra time to submit to the appropriate category ó the
one that will ensure that your targeted customer will respond. Find
out where your competitors are located and compare this with where
you think you should be categorized. Choose specific categories,
rather than general ones. It will pay off in the long run.

Categories do not represent the same meanings in every directory.
View a few of the listings to get a feel for who your categorical
neighbors might be.

Don’t choose a category just because it has fewer listings,
expecting to provide yourself with greater visibility. Similarly,
don’t choose a category simply because it is popular. Remember to
think like your customer would think if they wanted to find your
business or service.

Take advantage of the directory by suggesting a new category for
your site. It cannot hurt to ask for a new category, but
realistically, new categories are added sparingly.

Finally, you will find a few directories, which edit submissions for
appropriateness and categorization before they are added to the
database. If you follow their guidelines when submitting your web site
information you will probably be listed without a problem. HBM

Copyright WebPromoteô. Reprinted with permission from WebPromoteôñ
Intelligent Internet Marketing, 1580 S. Milwaukee, Suite 320,
Libertyville, IL 60048. URL:, phone: (847)
918-9292. Visit to get listed or
refresh your site in over 200 sites made up of search engines,
directories and yellow pages.

Originally Published at

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SMBReviews is committed to providing small and mid-sized business owners with the information and resources they need to select the best service or product for their company.

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