Benefits of Investing in Email Marketing

Email marketing often is overlooked by businesses focused on the next new thing, however with over 3.2 billion active email accounts in the world today and an average return on investment of 4300%, it is a proven way to increase sales and business.

The following infographic details many of the reasons your business should consider investing in email marketing, if you have not already. In addition be sure to check out some of our other articles such as “Optimizing Your Email Marketing Campaigns” and “Creating Engaging Subject Lines“.

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Infographic Content

Email Marketing is Alive

There are more than 3.2 billion email accounts today. Ninety-five percent of online consumers use email and ninety-one percent check their email at least once a day.

66% of Gmail messages are opened in mobile devices, while 66% of all “unique opens” and 40% of all “unique clicks” happen on mobile.

The majority of transactions will take place on the web, Mobile email already accounts for 13%!

Revenue Generator

Email marketing yields an average 4300% return on investment for businesses in the United States.

Companies using email to nurture leads generate 50% more sales-ready leads and at a 33% lower cost. Nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads.

Small Business owners estimate that getting an extra hour in their day back from doing their own email marketing(and other activities) is worth $273 per hour.

For every $1 spent on email marketing the average return on investment is $44.25!

Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.

In a recent study by Blue Kangaroo, 70% of recipients said they’ve used coupons and discounts from promotional email.

Invest Well

Email is nearly 40 times better than Facebook and Twitter at acquiring customers. 17% of people say they always open emails from their favorite companies. 95% of those who opt into email messages from brands find these messages somewhat to very useful.

You have 3-4 seconds to grab your  readers’ attention and interest them enough to open and read your email. 17% prefer to receive promotional content through email, while only 4% prefer promotional content through Facebook, and Linkedin users have zero tolerance for promotional messages.


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SMB Reviews
SMB Reviews 473 posts

SMBReviews is committed to providing small and mid-sized business owners with the information and resources they need to select the best service or product for their company.

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