7 Tips to Get the Most Out of Your Social Media Campaigns

Social media has become one of the most powerful ways for SMBs to engage with their current and potential customers. Sites such as Facebook, Twitter, Pinterest, LinkedIn and many others provide diverse and informal platforms where you can connect with people and gain new leads. The following are some guidelines to keep in mind if you want your social media campaigns to be effective.

Create Incentives For Sharing

You can get more out of your campaigns if you can recruit people to help you spread your message for you. That’s why it’s so helpful to create incentives for people to share your content. One way to do this is to create contests and provide additional entries to reward people who share. You might also offer a coupon or discount on your product in exchange for sharing your message. This tactic can help you create viral campaigns where your followers and fans do most of the work.

Promote Across Platforms

If you are creating a campaign using Facebook ads, that doesn’t mean you can’t promote it elsewhere as well. You can also promote it on other social sites as well as on your own blog or business website. If you have an email list or newsletter, you can send word out to your subscribers as well. The point is not to consider your campaign an isolated event, confined to one site.

Keep it Simple

Whatever action you want people to take, you should make it as simple as possible for them to complete it. If they are signing up for your list or entering a contest, you should keep the information you demand to a minimum. Some companies like to populate forms with lots of data, as it gives them more information to work with. However, this also discourages people from participating. A truly minimalist approach is to only ask for a first name and email address. If you want to ask for a full name, that’s also fine. However, every additional piece of data you request, such as phone number, physical address or birth date, will mean fewer people responding.

Choose Your Platforms Carefully

There are now more social media sites than ever before. As social media becomes ever more popular, it’s likely that there will be even more platforms entering the scene in the future. SMBs cannot afford to launch campaigns on every single social media platform in existence. Spreading yourself too thin will only deplete your budget and make it hard to focus your efforts with precision. You should, therefore, determine which sites are best suited for your target audience

You can test ads on a variety of sites and see what kind of response you get. Some platforms, however, are intrinsically better suited to certain demographics. Facebook and Twitter cover almost every demographic, so almost every business can find some way to target their ideal audience with Facebook or Twitter ads. Other sites, however, are more narrow in scope. Pinterest, for example, is suited for products that make a strong visual impact. This site also has a largely female user base. LinkedIn, meanwhile, is best suited for business-to-business promotions.

Test Ads Constantly

Even the most savvy and experienced social media marketers cannot predict with certainty how any particular ad is going to perform. That’s why testing is such a crucial aspect of running successful campaigns. You should always test multiple versions of every ad you are running. Even small variations in phrasing and layout can make a big difference in results.

It’s especially important to test headlines, as they determine whether people actually read your ads. You should also test different images, icons and buttons. By testing frequently, you can drop ads that are under performing. Keep in mind that conditions are constantly changing, so an ad that performs well now may still have to replaced a few months in the future for a similar campaign.

Use Ads With Free Social Media Tools

One of the best ways to maximize your returns from paid advertising on social media sites is to integrate them with your blog, posts or messages on the same site. For example, you can point your Facebook ads to your Facebook page. People are often more inclined to click on an ad when it points to content on the site they’re presently using. You might, for example, run your campaign from your Facebook page and promote it using Facebook ads. You might also be able to promote the campaign on any Facebook groups on which you’re active.

Form Partnerships With Influencers in Your Field

If you can enlist the support of key influencers in your niche, your campaign can gain powerful momentum. You will, of course, have to bring something to the table so that the influencer will have a reason to support your efforts. This can work well if you find a popular author, blogger, podcaster or other influencer who has a product that’s compatible but not directly competitive with yours. If you are promoting a book or course, you could recommend his or her product as a valuable resource that complements yours. This person might then agree to spread the word about your campaign.

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