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The Types of Copywriting Every Business Needs

New entrepreneurs or business owners don’t always understand that they’ll always need copy for their business. The kind of copy needed will depend on what’s being created. Websites, sales pages,

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The Five-Step Process to Utilizing Secondary Research

Most people stop doing research when they leave the classroom. Some don’t even do a particularly good job while in the classroom. One of the steps most young businesses overlook,

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Management Style: Hands On or Hands Off?

The Advantages and Disadvantages of Hands-On and Hands-Off Management Different Management Approaches in the Business World There are many different management styles in the business realm. If you work in

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Business Tips: Leave Time to Dream and Innovate

Owning and operating a small business is one of the most rewarding careers imaginable. As a business owner you get the opportunity to lead and motivates others, meet lots of

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The Costs and Benefits of Primary Research

When you decide to launch a new product, enter a new market, or pivot your business’s market profile, the first step should be research. Before funding is sought and storefront

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The Value in a Mentor, And How To Find One

For most people, their first mentor comes in the form of a parent, caregiver or teacher. While these early mentors are often remembered with fondness and gratitude, this also often

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Business Tip: Plan For the Rainy Days

Ask anyone who runs a business and they’ll tell you that there’s more rainy days than there are sunny and promising ones. Although this absolutely sounds daunting and a looming